Today, August 25, Vogue Singapore finally released their September issue. But the September edition isn’t just another issue of the famed magazine– it is the first issue to have a unique print cover in the form of a QR code!
The QR code, when scanned, will lead you to two digital-only covers made in collaboration with local and international digital designers. The two covers that are exclusively digital can also be purchased as one-of-one non-fungible tokens or NFTs. (Read: Celebrate ‘New Beginnings’ With Vogue Singapore’s NFT Mystery Boxes!)
The covers are part of Vogue’s global celebration of “new beginnings”–with Vogue Singapore delving into the world of technology and combining it with fashion!
‘Into the metaverse’
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“Fashion and innovation has always been at the heart of what we do at Vogue Singapore.
With the global September issue theme of ‘New Beginnings’, we took the bold step to
venture into the metaverse—the destination for a new class of digital artists and designers,” said Norman Tan, Editor-in-Chief of Vogue Singapore.
He added that with the September issue, they hope to elevate storytelling and “welcome readers to embark on this digitally led journey to explore the creative possibilities.” With the Vogue NFTs, Tan said, the brand is looking forward to further expanding and exploring the intersection of fashion and technology.
The two digital-only covers of the this month’s issue are “Triumphant Awakening” and “The RenaiXance Rising”. The two artworks were designed by virtual world artist Chad Knight, in collaboration with Jamela Law and Lionel Wong of Baëlf Design, and digital fashion house The Fabricant (in collaboration with fashion photographer, Shavonne Wong), respectively.
‘The RenaiXance Rising’ is also a programmable NFT, which means it changes posture and ambient lighting depending on the time of day the viewer looks at it! (Read: Rajo Laurel Says Kindness Is Never Out of Fashion, and We Love Him for It!)
Exclusive NFTs
On top of the two covers, Vogue Singapore also launched new NFTs from different personalities. One of which is Olivier Rousteing, creative director of Balmain, who collaborated with gaming company Altava to create an exclusive virtual-only dress for Vogue Singapore. He has created it to celebrate his 10th anniversary as Balmain’s creative director.
The dress, “Flame Dress”, is up for auction and the winning bidder will receive the 3D rendering and fire animation of the design, along with a Balmain Certificate of Authenticity and Rousteing’s sketches of the front and back of the dress. (Read: 4 Reasons Why Bamboo Textile Is Your New Fashion Staple)
There are also six beauty NFTs that Vogue Singapore released. The six were created in collaboration with Korean make-up maestro Dain Yoon. There is also one design NFT that was made with Singaporean-Italian studio Lanzavecchia + Wai.
Interactive gallery
And if that’s not enough, Vogue Singapore also has a virtual interactive gallery you may check out.
The gallery has six 3D objects that you can click on. These objects will give you the full ‘New Beginnings’ experience with key activations and stories! The objects are you’ll be able to click on are the following:
- Roman Pillar – leads you to a panel discussion on the value of fashion NFTs
- Candle – listen to an interview with Olivier Rousteing about the ‘Flame Dress’
- Vase – watch a video of the ‘Living Vase’ by Lanzavecchia + Wai
- Needle and Thread – allows you to try on the Instagram filter featuring ‘The RenaiXance Rising’ headdress
- Paint Palette – enables you to view the make up artworks created by Dain Yoon for Vogue Singapore
- Violin – explore ‘The Rhythm of Singapore’ microsite where 48 local performers created art inspired by ‘New Beginnings’ (in partnership with the National Arts Council of Singapore)
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